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WHAT IS DIGITAL MARKETING AND ITS SCOPE?

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Digital Marketing is the practice of promoting products or services using digital technologies, such as the internet, social media, search engines, mobile devices, and other digital channels.  Like any other type of marketing, digital marketing is a way to connect with your customers. The difference is that in digital marketing we use digital channels that include video content, social media posts, content marketing, web and social media advertisements, and search engine marketing. In other words, any form of internet marketing is called Digital marketing. It targets mass audience. Digital marketing is a huge platform because there are so many internet channels available.. In today’s world, digital marketing is a way of  d oing business. Strategies of Digital Marketing Digital marketing includes a variety of tactics and strategies. According to experts digital marketing strategy as using online platform to reach the target consumers . It helps to make a plan to achieve customer require